Latin Singer Jencarlos Canela Puts ‘Real Beauty’ on Display in ‘Sin Filtro’ Campaign V

Latin Singer Jencarlos Canela Puts ‘Real Beauty’ on Display in ‘Sin Filtro’ Campaign V

“I genuinely desired one thing for my mother to view and feel happy with her son, ” states the entertainer

Jencarlos Canela desires individuals to see by themselves “Sin Filtro. ”

In party of Overseas Women’s Day, Canela, 31, is premiering their brand brand brand new song “Sin Filtro” (without filters in Spanish) and a touching video clip campaign. The goal of the clip? To inspire ladies to understand beauty that is real them.

The movie features females of all of the ethnicities, sizes and sexualities setting up towards the singer that is 31-year-oldwhoever music is under JEN) about their method of makeup products and exactly how they think other people perceive them — but the majority notably, the way they perceive on their own.

“It ended up being probably one of the most important moments of my entire life, ” Canela informs SOMEONE concerning the experience. “I adore the things I do however for a really time that is long had been simply living away from the things I did, but there comes a period where in actuality the switch turns on and also you wish to begin to build away from everything you love. ”

“It’s something larger than me personally, ” he adds. “There’s a lot of amazing tales out there that have to be told. ”

The women showcased when you look at the video open about feeling the necessity to wear makeup each day to protect their insecurities up. At one point, the Miami-born musician asks them to get rid of their makeup products if they’re comfortable sufficient to achieve this.